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Multi-business postcards in local markets are a cost-effective advertising strategy.
They can provide significant benefits at a fraction of the cost of individual postcards.
Specifically, they can be as much as 1/8th the cost.

EDDM (Every Door Direct Mail) postcards can be powerful business builders for several reasons:

Generating leads and customer inquiries

Hyperlocal Targeting: EDDM allows you to precisely target specific neighborhoods or even individual carrier routes. This eliminates wasted spend on mailing lists and ensures your message reaches the most relevant audience within your local market.

Cost-Effectiveness: Compared to traditional direct mail, EDDM offers significantly lower postage rates. This makes it a budget-friendly option for businesses of all sizes, especially those with limited marketing budgets.

High Visibility: Postcards stand out in mailboxes. The larger size and lack of an envelope make them more noticeable, increasing the chances of your message being seen and read.

Measurable Results: You can track the effectiveness of your EDDM campaigns by including unique codes or QR codes on your postcards. This data helps you analyze what’s working and refine future campaigns for better results.

Versatility: EDDM postcards can be used for a wide range of marketing goals.